HelloFresh x Mats Hummels

HelloFresh x Mats Hummels: 11 Dishes, 11 Rumours. For HelloFresh's FIFA World Cup 2026 campaign, 11 dishes meet 11 rumours. In the TVC, Mats Hummels cooks 11 HelloFresh recipes while answering the rumours surrounding him — turning an entertaining cooking and conversation format into a TVC and 11 social videos, each built around one dish, one rumour and a personal glimpse into Mats Hummels.